INNOVAREModule 11 · AI-Driven Innovation and Emerging Technologies

Case 6: Good For Whom?

The other side of AI-driven innovation — displacement, bias, accountability, and the self-driving question, weighed with Khogali & Mekid.

August 2026 · Case 6 of 6
As you read — hold this question

When a machine makes a decision that harms someone, who is answerable — and how would you even decide what ‘good’ means?

?
who is answerable when a machine makes the call and gets it wrong — the driver, the company, or the algorithm? The courts are still deciding.

Case 6 is the other side of the whole module. Every advance that finds a cure also displaces work, bakes in bias, and erodes privacy — and self-driving cars sharpen it to a single question: good for whom?

The examinable core
The textbook version

Every advance has another side

The same innovation that finds a cure also brings a cost, and it is dishonest to skip it: job displacement; work stripped of what made it human; knowledge hoarded or hidden; inequality as gains pool at the top; bias baked quietly into a model; privacy worn away a little at a time; and the hard question underneath — when a machine makes the call, who is answerable when it gets it wrong?

Carry this

The exam-ready list of harms: displacement, dehumanised work, knowledge hoarding, inequality, bias, privacy erosion, and the accountability gap.

The sharpest version — on our roads
The rest of the story

Self-driving cars and the accountability gap

~60%
of US drivers were afraid to ride in a fully self-driving car (AAA, 2025)
~1 in 8
said they would actually trust one
PE22-002
NHTSA probe into Tesla ‘phantom braking’ (2022)

When a self-driving car causes harm, who is answerable — the person in the seat who was not driving, the company, or the algorithm? The courts are still working it out. This is where Khogali & Mekid (2023) plant their flag: they weigh it the utilitarian way (greatest good for the greatest number) and through social-impact theory — a formal way of asking the question the whole module circles: good for whom?

Framework hole — utilitarian maths hides the loser
‘Greatest good for the greatest number’ can quietly sacrifice a minority for an aggregate gain. Social-impact theory forces the missing question back in: not just how much good, but good for whom, and who carries the cost.
The lesson
The other side

Keep the scale balanced on people

The real question was never efficiency or people, as if you had to pick a side. On one side: cures found faster, discovery at superhuman scale. On the other: displacement, and a widening gap in who holds power. The answer is not to choose a side but to keep the whole scale balanced on people — the through-line of every framework in the module.

The through-line

Industry 5.0, Society 5.0, human-centred design — each in its own language says the same thing: the innovation that lasts is the kind pointed at people. The shape was always there; we just had to notice it.

Quick recall — without looking back

Test yourself on this case

Question 1 of 3

List the other-side costs of AI-driven innovation.

Job displacement; dehumanised work; knowledge hoarding; inequality; bias; privacy erosion; and the accountability gap — who answers when the machine is wrong.
Question 2 of 3

What do the self-driving figures show (AAA, 2025)?

About 60% of US drivers were afraid to ride in a fully self-driving car and only about 1 in 8 would trust one; NHTSA probe PE22-002 examined Tesla ‘phantom braking’.
Question 3 of 3

How do Khogali & Mekid (2023) weigh the question?

Through utilitarianism (greatest good for the greatest number) and social-impact theory — which forces the sharper question: good for whom?

Module 11 Video

Module 11 · AI-Driven Innovation & Emerging Technologies

Sources

Module content
BUSN9049 Module 11 — the other side of AI-driven innovation. Flinders University, 2026.
Required reading
Khogali & Mekid (2023), Technology in Society — utilitarianism and social-impact theory.
Self-driving
AAA (2025) — driver attitudes; NHTSA probe PE22-002 (2022) — Tesla ‘phantom braking’.